NISAA AL ARD QATIBA
نساء الأرض قاطبة
Concept · DirectorView the work
THE PROJECT
NISAA AL ARD QATIBA
The Shams ring, for every woman from painter to chef.
Lumir Jewellery was launching the Khatam Shams ring with Sarah Baqna, and brought me in for the campaign. I created "Nisaa Al Ard Qatiba" (All the Women of the Earth): a ring for every woman. We photographed and filmed women from all walks of life, from painters to cooks, young and old, and built a full photo and video campaign around them. I created the concept and directed it.
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