NAWAFITH AL WATAN

A National Day campaign for Mawa charity, beginning with my idea that a home is a small homeland and a nation is made of homes sharing their light and the lives within them.

I imagined the film as a journey between the windows of Saudi homes, approaching each before their lights come together in a single image. I led concept, direction, production, AI scene generation and editing. The idea also extended into a series of campaign key visuals.